About Us

In a world that often rushes toward the new, NoorSa Jewels is a gentle return to what endures. Born from a lineage steeped in craftsmanship and quiet beauty, the brand finds its roots in Jaipur - a city where artistry and ornament have long intertwined.

The name itself holds its soul: “Noor”, meaning glow, and “Sa”, a Marwari term of affection. Together, they evoke a light that is both radiant and personal - the kind that does not dazzle, but softly endures.

Founded by Nidhi Hirawat, a NIFT postgraduate with over a decade of experience in brand building, NoorSa is shaped by her dual inheritance — the creative discipline of design and the legacy of her family’s gemstone ateliers. Having grown up amidst the shimmer of silver and the hum of artisans at work, Nidhi learned early that true luxury lies in craftsmanship, not excess.

Each piece of NoorSa jewelry is handcrafted in 92.5 silver, a metal cherished for its quiet luster and lasting worth. Every earring, bangle, and necklace carries the imprint of skilled hands and the spirit of slow creation. To us, silver is not merely an adornment — it is an heirloom investment, a companion that gathers grace and value over time.

Rooted in India’s craft heritage and refined through a contemporary lens, NoorSa speaks to those who see jewelry not as embellishment but as emotion — a reflection of one’s light, lineage, and becoming.

At its heart, NoorSa celebrates radiance — the inner kind that endures through time, touch, and memory. Each creation is a fragment of that glow, meant to dwell in your rituals, your keepsakes, your forever.

Because true jewels, like memories, are not worn for the world to see — they are kept close, as reminders of who we are and all that we carry forward.